Our business started very small and has grown organically over the period of five years. At first, we were attending pottery classes for fun, and then, because we already had a studio space, we sourced equipment on eBay and just started making. There was no business idea, it was just a love of it. We made a lot of things that never made it, the clay was just recycled, for example. Right from the start we set up an instagram account and speedily named our endeavour ‘Pottery West’, and, because we were working quite hard every day learning our craft, we were sharing our journey and we gained an audience online. Nowadays we still actively use instagram to communicate our process and engage with customers, but we also exhibit at London Design Week each year, and we have developed relationships with some key clients which has strengthened our portfolio. Things have definitely scaled up this past year, partly because this is now both of our full time jobs and we need to make a certain amount of money to live. But we are really trying to get the right balance - we’ve surprised ourselves with how much we can make when we work flat out, but for us it’s never been about making in quantity - there’s still a real focus on small batch, quality and refined pieces.
[photo by India Hobson]